There’s no denying the fact that video marketing is gaining popularity and is becoming an essential part of promoting businesses. It’s a known fact that information that is conveyed visually has a deeper impact on the audience.
Experts are of the opinion that video will drive almost 90% of the internet traffic in the coming years for a business that has an online presence.
Isn’t this a reason good enough to consider video marketing?
However, that’s not the only reason you should take the video marketing route. Here’s a list that will tell you why video marketing is imperative for small businesses.
Your Customer Will Have a Better Understanding of Your Content
It is very easy to explain a concept to person face-to-face at a brick-and-mortar store. But when you do it online; some of the content is lost in translation. A video gives you the perfect time to shine and explain things the same way you would in person.
Increased Recognition and Recollection
A recent study has proved that 80% of people remember the video ads that they see online. However, the same cannot be said about blog posts or tweets or Facebook updates. The internet is a noisy place, full of distractions. Video marketing will help you to stand out and promote your creativity.
Better Rankings
SEO experts say that adding a video to your website increases rankings on the search engines like Google and Bing. And it is true; a video on your web page will increase the chances of your website. Better yet, if you have a YouTube channel with a few videos, the traffic from those videos will also land up on your website.
Improved Email Click-Rates
The word ‘video’ in the subject line of your emails increases the click-rates by 7-13%. An added bonus would be to attach the video splash screen in the email. This has proved to double the click-rate. A simple video of saying thank you to your audience is more powerful than writing them a 2000-word email.
Better Reach with Every Demographic
Social platforms like Snapchat, Pinterest, and even Facebook were pictures only.
But you must’ve surely observed the increase of videos on these platforms off late. So a well-made video can help increase the reach of your business to all kinds of demographics.
Higher Brand Recall
Watching a video stimulates the brain, which in turn keeps the viewers engaged. Therefore, they naturally develop a connection with your brand.
Small businesses can use this opportunity to create a lasting impression on the minds of their customers. It’s a long-term investment that you would greatly benefit from in terms of brand recognition.
Create Value for Customers
Your marketing campaign will do a lot better if you don’t concentrate on selling your product on every video. Your videos should create value for the customer.
For example, creating a simple video of a problem that your product or service is helping solve for the customer. You’ll stand out by educating your audience. And have a chance to become reputable in your industry
Benefits of An Early Start
Contrary to popular belief, the barriers for video marketing are not that high. The investments are worth in the long run as everyone realizes the potential and starts creating videos for their products and services.
The earlier you start the greater advantage you have to be a leader in the market.
